I am a creativity coach, project manager and trainer. I help creatives:
Connect to their creative self
Become profit-ready with their art
Design a lifestyle of inspiration and purpose!
Creativity is a must-have in my life, it allows me to process and understand the world around me... And I have a kinship with those who are drawn to this path - whether it be for personal or professional purposes. Welcome to CreativeHowTo!
My mission is to help people elevate their potential through creativity and continued learning. I've been mentoring and supporting artists in a variety of ways for almost 20 years, and bring to the table a wealth of knowledge from having worked in a number of creative fields – such as graphic design, project management, video editing, and technical training (for a little company called Apple!). Values that guide me are: courage, learning, mastery, joy, authenticity… and results.
Take a look around, and let me know if there’s a way I might be able to support your creative process!
Elevate your Creative Potential.
CreativeHowTo is a creativity incubator, which offers coaching, workshops and training that provide a safe container for your creative-self to unfold.
Authenticity • Passion • Results
The right balance of structure and flexibility
Choose your Path
Three Pathways of guidance
…provides you with the space, encouragement, and insight to help you envision your ideal creative lifestyle – and to create a plan of action to make it happen.
You can choose between:
Group or individual coaching
Process-based coaching - to explore your creative inklings and open up possibilities
Project-based coaching - to clarify your vision, make a plan, and hone your goals
Ongoing mentoring - for continued growth
…allows you to gain the desired skills in creative apps such as Adobe Photoshop, InDesign, Illustrator, or Apple software such as FinalCutPro or Pages, or online tools like Mailchimp, Patreon and Kickstarter.
Production prep for web or print
Marketing tools like social media, newsletters, or crowd-funding campaigns
Design, audio, or video
Blogging and podcasting
Photo library management
…orchestrates all of the moving parts of your big vision. The more advanced your projects get, the more you will need experts to guide things further. This option can expand your resources.
Brainstorming, ideation and roadmapping
Book design and self-publishing support
Online course development
Promotional materials and product photography
Blogs, Podcasts and DIY Artist Websites
Four Programs to channel your focus
Create Anyway™ will awaken your creative spirit and generate momentum.
You are seeking: encouragement, discovery, ideas, and celebration. You are ready to DIVE RIGHT IN.
You are asking: “What would I like to explore or express?”
Creative True North™ will uncover and clarify your specific purpose on your creative path.
You are seeking: a map of actionable steps that align with your values. You are ready to SEE THE BIG PICTURE.
You are asking: “How much further could I go with a clear plan of action?”
Creative Upskill™ will enable you to harness technology in your creative process.
You are seeking: full control of your digital creations. You are ready to HANDLE THINGS yourself.
You are asking: "What technical skills do I need to improve my process?”
Results-Driven Creativity™ will challenge you to reach higher and further.
You are seeking: tangible results and profit-potential. You are ready to GET IT DONE (and will do whatever it takes).
You are asking: “How will it feel when I’ve fully orchestrated my vision?”
"Lyza's creativity coaching is like a cup of coffee with a good friend, but infinitely more productive.”
- Diane: Painter, San Francisco, CA
Ron: Creative Chameleon, San Francisco, CA
Program: Create Anyway™
Objective: To write his first 120-page screenplay (at age 70!)
Results: A finished 120-page screenplay, a sense of accomplishment and increased ability to create on demand.
"My creative practice before coming to coaching with Lyza was sporadic, fleeting and unfocused. I like to dabble in a few mediums but dabbling is not conducive to finishing works in progress.
After beginning coaching with Lyza... it’s a completely different ball game with her help: I still cannot believe that I have actually completed writing a screenplay, 120 pages long. It is a living thing, that is still changing and expanding.
Lyza’s style, while very consistent and structured, is at the same time gentle. I learned so much more than how to create a script. The things that were revealed to me about myself during these sessions are invaluable tools. I have described the creative coaching experience to my friends as therapy for the soul.”
A note from Lyza: Working with Ron was one of the most enriching experiences of my career. Watching him unfold his personal story through the act of writing fiction was a beautiful way for him to explore the deeper aspects of his life. And his bold courage to try a completely new artform (aka: screenwriting) - with no prior experience - is something to aspire to.
Diane: Painter, San Francisco, CA
Path: Coaching, Training, Production
Program: Create Anyway™, Results-Driven Creativity™
Objectives: 1) establish a website that she could manage herself, 2) to explore a new medium (collage) in her existing creative practice, 3) to produce a series of online courses for passive income.
"Lyza's creativity coaching is like a cup of coffee with a good friend, but infinitely more productive. She is present in her guidance, allowing room for movement and change, based on her clients' needs. She guides without pushing, listens without judging, and eliminates feelings of "should" from an artist's repertoire by allowing artists to be themselves.
She offers the idea that success (however you define that term) is possible without changing who we are, but by following what inspires us and working within whatever parameters we are comfortable with. She has brought new possibilities to my life, and been a delightful support system when I have been doubtful.
Being a thriving artist in our demanding world can be done, and Lyza will help you get there. I cannot recommend her more highly."
A note from Lyza: Diane is one of the most creative people I know. Her paintings and artwork are awe-inspiring, whimsical, and relatable. We have collaborated for many years now and each time it’s a complete joy to work with Diane, I love how organized and creative she is. Her personality shines through in all that she does.
Jasson: Writer, San Franicsco, CA
Program: Create Anyway™
Objective: To start writing again after a prologued time away from a regular practice.
Results: A new-found connection with writing, strengthened habits, and an ability to create when desired.
“After years of studying writing, I graduated and didn’t write again for years. I had given up on my dream of a writing practice before it ever ever took root. I thought about writing every day, but without a structure, someone to hold me accountable, without a context, I fell flat on my face. I was, and am, an amateur. So be it! Still, not writing at all made me miserable.
If you want to move forward on a creative project, but are stuck for one reason or another, you may want to try working with Lyza. Lyza doesn't offer solutions, she prompts you to find your own solutions. Creativity can be difficult, but each person knows best what they would like to do.
Sometimes it just takes someone to work with along the way. Genre doesn't matter. Lyza focuses on getting your creative side back to work. I was able to set my own pace, my own parameters.
My creative work had been dormant for six years. I am now moving forward on several projects, each under my own volition.”